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Bio
Natalia Swarz is a Madrid-based creator, author, and creative director. Her work explores the intersection of design, hospitality, travel, and contemporary motherhood, always from a refined and emotional aesthetic perspective.
She is the founder of Hôtel Weekend, a publishing platform dedicated to curating hotels and experiences with character, and the author of the book Barefoot Living. She has also recently launched her children's universe through Museum of Mini, a creative retail concept in the Chamberà district of Madrid.
In addition, she works as a freelance creative consultant for various brands, developing branding, illustration, interior design, and styling projects, as well as providing creative direction for special productions and collaborations.
Her content resonates with an audience interested in intentional design, everyday beauty, and a more sensory and conscious way of living.