With the merging of two experts in the world of communication, The Lab Talents was born, a Spanish boutique agency that supports the development of 20 talents from fields such as fashion, art, crafts, television or cooking.

Our "Know-How", developed over more than 30 years, drove us to create a family with a common denominator: talent.

The Lab Talents was created with the aim of offering a 360º personalised consultancy service, with the objective of managing and positioning the exclusive careers of various international personalities.

As our project grew, we adapted to market changes, until we had the best team specialised in social networks and digital communication, in order to offer a comprehensive service to our clients. 

We were born with the mission to create a unique value that differentiates us. Through the creation of content and strategies according to each need, thus promoting the growth and development of personal brands in different scenarios.


Talent Management

We are an agency that represents international talent: celebrities, athletes, content creators, artists, chefs... We offer personal brand consultancy, positioning, personal branding, and collaboration management.

Personal Branding

We promote the image and values of your personal brand.

Management & Consultancy

We manage brands, many of them with years of history, to guarantee 100% success in each action and achieve the objectives set, always according to the client's requirements and following their guide-lines at all times. For us it is essential to study the client and understand their uniqueness, creating projects adapted to their brand image and values.

We develop briefings for brands and agencies looking for the differential and unique point, we look for and select the brand ambassadors that best fit the client's briefing and the current needs of the digital market, we develop digital media campaigns, as well as analyze in detail and measure results of these to have historical records of them. All this, based on our fundamental pillars of providing a differential value in both profiles and curated content and offer unique experiences in a saturated market.

Public Relations

We design and develop PR strategies to raise awareness of brands in the fashion and lifestyle markets, to capture the attention of their target audiences, to strengthen their positioning to enter the market.

Strengthen their positioning and get in touch with other partners with whom to develop synergies. We offer the possibility to organize events and meetings thanks to our wide network of contacts from different sectors.

We help to increase the impact of brands on social media through influencers, establishing long-term relationships.

We design quality branded content plans through powerful storytelling. We create social media strategies and develop the online community of important brands and personalities. We plan digital marketing actions.


As a result of our long experience with profile management and our dealings with clients, the need arose to create a complete department dedicated entirely to brand communication. The communication division adapts to the needs of each brand, exploring its personality and values, offering creative services with professionals specialized in different areas such as graphic design, photography, video, content editing, styling, packaging development, digital marketing, corporate and product communication... A large multidisciplinary team to provide concrete solutions to your needs in both online and offline strategies.

We create unique and personalized experiences, we manage brand management and development with a previous study and understanding of the situation and history of each brand, we manage press relations thanks to our network of contacts, we make strategic plans focused on social media, valuing the history of the brand as well as its aesthetics and look and feel. We work hand in hand with the company for positioning issues, influencer marketing, paid media... In addition, we can help you with the production of events for special occasions such as launches, openings or celebrations. Within this framework of events, we carry out PR work for invitations, media and networks, as well as everything related to the generation of content, briefings that adapt to the aesthetics of the brand... Thanks to the management of major talents and weight in the national and international scene, we produce national and international campaigns managing everything necessary to carry it out successfully: we work with the best photographers, stylists, moodboards and creative directors.


Chus Martín

Founder & Talent Management
Instagram | Linkedin |

Dácil Romero

Founder & Digital Talent Management
Instagram | Linkedin |

The Lab Talents