The Lab Talents was born from the union of two professionals with extensive experience in the world of communication. It is a boutique agency specialising in personalised talent management. We currently represent around 20 unique profiles from sectors such as fashion, art, crafts, television and gastronomy.
With more than three decades of accumulated experience, we decided to take a chance and create a project with a purpose: to build a community based on authentic talent, where quality, know-how and attention to detail are paramount.
Since its inception, The Lab Talents has focused on offering a 360º advisory service, designed to exclusively accompany the evolution and positioning of international figures in the world of public image.
Market developments led us to broaden our focus, incorporating a team of experts in social media and digital communication. Today, we offer comprehensive solutions
that respond to the current demands of the media environment.
Our mission is to generate differential value through tailor-made content strategies, promoting the development of personal brands and raising their profile in relevant arenas.

Talent Management
We are an agency that represents international talent: celebrities, athletes, content creators, artists, chefs... We offer personal brand consultancy, positioning, personal branding, and collaboration management.
Personal Branding
We are dedicated to promoting not only image, but also the essential values that define personal branding, with the aim of building a solid, consistent and distinctive identity in an increasingly competitive environment.
Through a personalised strategy, we offer consulting services aimed at enhancing media presence, strengthening market positioning and aligning communication with the essence of each profile.
Management & Consultancy
We manage brands, many of them with years of history, to guarantee 100% success in each action and achieve the objectives set, always according to the client's requirements and following their guide-lines at all times. For us it is essential to study the client and understand their uniqueness, creating projects adapted to their brand image and values.
We develop briefings for brands and agencies looking for the differential and unique point, we look for and select the brand ambassadors that best fit the client's briefing and the current needs of the digital market, we develop digital media campaigns, as well as analyze in detail and measure results of these to have historical records of them. All this, based on our fundamental pillars of providing a differential value in both profiles and curated content and offer unique experiences in a saturated market.
Public Relations & Communication
We create and develop strategic plans tailored to each brand/profile with the aim of capturing the attention of your target audience and consolidating your position in the market.
Thanks to our extensive network of contacts in various sectors, we offer the possibility of organising exclusive events and personalised calls for each project. In addition, we manage press relations.
In the digital sphere, we help boost the impact of brands on social media through collaborations with influential profiles, focusing on sustainable and long-term relationships. We create unique and personalised experiences, directing the management and development of brands with prior study and understanding of the situation and history of each one.
In addition, we design solid and authentic branded content plans that connect with audiences in a lasting way. We create personalised strategies for social media and plan digital marketing actions aimed at generating results.
We also offer creative services with professionals in areas such as graphic design, photography, video, content editing, styling, packaging development, and more.
We are a large multidisciplinary team that provides concrete solutions to your needs in both online and offline strategies.
Chus Martín
Founder & Talent Management
chusmartin@thelabtalents.com
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Dácil Romero
Founder & Digital Talent Management
dacilromero@thelabtalents.com
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Natalia Presas
Partner, Talent & PR Manager
nataliapresas@thelabtalents.com
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LinkedIn
Patricia Ruenes
PR & Talent
patriciaruenes@thelabtalents.com
Beatriz Martín
PR & Talent
beatrizmartin@thelabtalents.com
Marta Gil
PR & Talent
martagil@thelabtalents.com
Cristina Esteban
Communication & PR Manager
cristinaesteban@thelabtalents.com
Pilar Torres
Communication & PR
pilartorres@thelabtalents.com
María Pérez de Vargas
Communication & PR
mariaperezdevargas@thelabtalents.com
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